I’m a Brand & Culture Activation Project Manager with 12 years of experience developing strategic partnerships, leading brand activations and translating global brand vision into impactful local execution across the Middle East.

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My background combines retail, trade marketing, sales and business development, giving me a strong understanding of both brand image and commercial performance.

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Having lived and worked across Switzerland, Egypt, Gabon, Indonesia, Senegal, Sweden and the UAE, I move easily between cultural sensitivity, strategic thinking and field execution.

I connect brands to people, partnerships to business impact and ideas to real experiences.

I thrive where brands are visible, where teamwork matters and where ideas become real.