Myne&Yours

Objectives

Project Management

Results

Create a unique brand expression and a distinctive visual language that reflects the spirit and identity of Virgin Megastore.
Celebrate the vibrant creativity within our community and promote a deeper connection with our local audience.

Facilitated open communication and collaboration between the brand and the artist, ensuring a shared vision and mutual understanding, aligning the artist's creative expression with the brand's identity and goals.
Managed the logistical aspects, including scheduling, resource allocation, and coordination with the different stakeholders (store team, mall management, operation, legal, finance teams, etc.)
Ensured the artistic vision of the local artist was aligned with the brand's values, creating a cohesive narrative that resonated with the target audience.

Strong identity for Virgin Megastore's flagship store. It has generated wide attention, increasing the brand visibility.
The top management has approved new collaborations with local artists for other store openings.
Strengthened connections with the local community, gathering positive feedback.