Outloud

Objectives

Project Management

Results

Highlight and provide emerging local talents a platform to showcase their skills.
Celebrate local scene and enhance the brand community value.

Managed all aspects of the competition, from concept, branding, marketing and communication strategy, to execution, contracts, bands registrations, live event logistics, etc.
Oversaw auditions, judging panels, and the grand finale.
Collaborated with local businesses, sponsors, and media to enhance the visibility of local talents.
Developed and implemented marketing strategies to promote events, drive sales (music department), and enhance overall visibility.

A launchpad for emerging artists that
A series of events that brought together local bands, enthusiasts, and industry professionals, strengthening the brand image on the local scene and placing the competition's place in Virgin Megastore’s music calendar.