The Red Express

Objectives

Project Management

Results

Infuse the brand with a festive and joyful atmosphere to resonate with the holiday spirit and strengthen the connection with its community, encouraging participation and sharing.
Drive holiday sales by offering special promotions, exclusive deals, and limited raffle draws.

Developed a strategy that aligned the festive campaign with the brand's identity and objectives.
Developed a detailed timeline and coordinated the execution of various elements, including digital and prints advertising, in-store promotions, promotional activities, content creation, and events, while facilitating clear communication and collaboration with internal and external stakeholders (Marketing, Creative, Product, Finance, Legal teams, partners, etc.).
Oversaw the budget allocation for the campaign, optimizing resources to maximize impact and return on investment.

Achieved a 12% increase in in-store holiday sales and 85% online compared to the previous year.
Recorded a significant improvement in brand sentiment, with customers expressing positive feedback across platforms (likes, shares, comments) about the festive campaign and associated activities.