Marketing & Creative Project Manager
Curriculum
Professional Summary
As a Regional Business Development Manager for Pierre Frey and a former Regional Marketing Project Manager within the Trade Marketing department team of Virgin Megastore, I have the chance to supervise numerous projects and schedules to completion by initiating and maintaining effective and professional working relationship with my peers, suppliers, artists and different partners.
My respect and understanding of the business, my dedication, dynamism, creativity and reliability have been rewarded by being a Virgin Star (employee of the year).
Additionally, having spent my entire school program and life in foreign countries (e.g. Egypt, Indonesia, Gabon, Switzerland, Senegal, Sweden and UAE) it helped me to professionalize and improve myself in terms of adaptability, communication and interpersonal competencies in different cultural environments.
It gave me the ambition to work in an international and multicultural environment, opening up new opportunities.
Skills
Team Organisation and Management Campaign Management
Collaborations Creative Initiatives
Implementations Branding Customer Oriented
Motivated Always ready for new challenges
Work Experience
2021-Present
Regional Business Development Manager at Pierre Frey (Dubai)
> One of the leading luxury companies in interior design solutions (fabrics, wallpapers, bespoke furniture, rugs and carpets)
> Drive regional sales, marketing plan and business development
> Manage VIP clients requirements in architectural/interior design projects (palaces, 5 stars hotels, restaurants, luxury commercial houses and VIP residences) occurring in KSA, Bahrain, Jordan, Oman, Qatar, Egypt, and Kuwait.
> Negotiate and collaborate with royal families members, architects, design offices and contractors.
> Offering solutions and alternatives respecting their requirements, lead time, BOQ, budgets, etc.
2017-2020
Regional Marketing & Project Manager at Virgin Megastore MENA (Dubai)
> Campaigns, promotions and events Regional Project Leader.
> Developing, planning and implementing creative 360 marketing concepts to support the brand, generate revenues, drive traffic to the stores.
> Evaluating project costs and timeframes, controlling budgets.
> Discovering, identifying and approaching local artists and suppliers for diverse collaborations.
> Monitoring communication with stores and external partners to ensure a quality implementation as per the guidelines.
> Initiating and maintaining effective and professional working relationships with related departments (Mall Managements, staff, suppliers, legal, buyers, finance, IT, operations, creative and marketing departments).
Achievements
> Virgin Star (employee of the year)
> Project Marketing Leader for The Dubai Mall VM store opening
> 5 stores openings
> Pioneer of a Brand initiative – finalist “Initiative of the year” RetailME Awards
2014-2017
Sales Representative at Nestlé UAE (Dubai)
> Managing and driving the Alternate Trade Chanel as well as its events
and expansion projects
> Handling the Nescafé Dolce Gusto Pop-Up Shops (contract negotiations, implementation, brand image, promoters, sales).
> Account management of groups as Virgin Megastore, Jumbo, Emax focusing on relationship building and business development.
> Coordinating and implementing promotions in store.
> Forecasting short and long term targets, promotions and plans.
> Being point of contact with related departments such as sales, supply chain, finance and category management departments.
Education
2011-2013
Burgundy School of Business
Master’s Degree in Business -International Marketing - France (Dijon)
Umeå Universitet Business & Marketing Exchange Semester - Sweden (Umeå)
2009-2011
Prépa Saliège
Preparation Class for Business School’s National Entry Exams - France (Toulouse)
2005-2006
Lycée Français de Jakarta
A-Level - Baccalauréat specialized in Economy – Indonesia (Jakarta)
