Work

For Virgin Megastore, I went back to its musically-inclined roots and "business for good" value with this new initiative.

Designed to promote up-and-coming artists of all genres, they had the chance to gain recognition by being exposed to some of the prominent members of the UAE music industry.

This Open Call was a platform for the musicians to engage with a larger audience.

The aim was to find the UAE’s most creative, passionate and authentic musical talent, mentor them, give them a chance to perform and finally, produce their LP for distribution across the region.

To promote our rich local artistic scene, for Virgin Megastore, I have collaborated with local artists to design a creative, strong and uncommon store identity and experience.
The primary objective of the local artist collaborations was to forge a meaningful partnership that showcased the artists' unique talents and enriched the brand narrative and community engagement.

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To create a positive and memorable customer experience during the Festive Season, it is important to always bring up a visually appealing holiday theme and strong branding and communication across various channels, including storefronts, online platforms, and marketing materials.
The Red Express was one of its kind regarding customer engagement and connections through community-driven initiatives, such as local charity partnerships and events (Make a Wish, Festive Carols, various collaborations).

From strategic partnerships and collaborations to impactful in-store displays and promotional campaigns, these diverse projects have been thought, created, and implemented to answer the different challenges of the market while respecting the brand image, its objectives, and keeping the customer's experience at the top of mind.